Animal Shelter Social Media
Purrfect Pals Cat Sanctuary & Adoption Centers
Promoting our Amazon Wish List on social media was an extremely effective way of increasing in-kind donations of cat food and supplies. The sales generated by these posts caught the attention of the AmazonSmile team on several occasions. I was asked to share campaign details and best practices which were included in an Amazon.com case study for other nonprofit organizations. I also participated in beta testing of their new Charity List platform and provided feedback to the AmazonSmile leadership team.